SMPS Southern Regional Conference - Houston, Texas

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BBI’s marketing team had a blast at the SMPS (Society for Marketing Professional Services) Southern Regional Conference last week! We networked with other marketing professionals and attended various creative sessions that discussed effective marketing strategies in the A/E/C industry. Some of the sessions included topics like increasing our proposal win rate, creating a brand manual and writing guidelines, developing graphics for winning submittals, and building an in-depth content marketing program.

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